Local knowledge
Why South Edmonton homeowners choose IronWrap
The older half is anchored by Mill Woods, one of the largest planned communities in Canada. Its 1970s and 80s bungalows and two-storeys are squarely at the point where asphalt has failed and homeowners are choosing what to replace it with. We do a heavy volume of asphalt-to-metal conversions through here.
The newer half — Summerside, Ellerslie, Charlesworth, The Orchards, Walker and the broader Heritage Valley area — was built from roughly 2003 onward. Those homes came with thin builder-grade asphalt, and a lot of it is wearing out ahead of schedule. For these owners, upgrading to metal roofing on the first replacement avoids ever buying asphalt again.
South Edmonton also sits squarely in Alberta's hail corridor. Storms that roll up from the south routinely hit the southern subdivisions hardest, which means a steady stream of insurance claims. Many south-side homeowners use a hail claim as the springboard to upgrade — our hail damage insurance claim guide walks through exactly how that works.
From 118 Ave the south side is a longer drive, but it's core service area — we're down here constantly, and we coordinate siding, eavestrough and roofing on the same project where the whole exterior is due.
What we see on South Edmonton roofs
The specifics that matter here
Mill Woods asphalt is failing en masse
The 1970s housing stock all hit end-of-life around the same time, so entire blocks are re-roofing in the same window. We frequently run multiple metal conversions on one street.
Hail corridor exposure
South-side subdivisions take the brunt of storms moving up from the south. Hail-rated metal ends the claim-and-premium-hike cycle that asphalt locks you into.
Builder-grade roofs in the growth belt
Summerside, Ellerslie and The Orchards homes often came with the thinnest asphalt available. First replacement is the moment to switch to metal and never look back.